Become a credit card member today!
FREEZE-DRIED RAW
Delicious recipes that are packed with protein and easy to serve.
THE CHOICE IS RAW.™
INSTINCT® RAW.
Minimally processed, protein-packed recipes that are never cooked to help keep nutrients intact—and support your pet’s health.
Minimally processed, protein-packed recipes that are never cooked to help keep nutrients intact.
FROZEN RAW
Ingredients are frozen at their peak and never cooked, preserving their natural nutrients.
Explore Instinct raw recipes
A range of raw options
5 reasons to transition your pet to a raw diet
Real ingredients you can recognize
Made with meat, fruit and vegetables plus other high-quality ingredients.
3x more real meat and organs than kibble*
Raw food means more animal-based protein pets need to thrive.
*Compared to Instinct® Original kibble.Nutrient dense
Instinct Raw provides more beneficial nutrients because it’s raw, with more nutrients intact than kibble.
Minimally processed
Less processing helps improve digestion and nutrient absorption for pets.
Benefits backed by research
May reduce skin sensitivities and strengthen your pet’s immune system.
Reap the raw benefits
Food is one of the most important choices you can make for your pet. Here are the most common changes pet parents have seen:
Increased energy and vitality
Better digestion
More mealtime excitement
Relief from food sensitivities
Improved skin & coat
Improved weight
